Efficient org management & visibility is.Īlan: A freight marketplace could be a platform if it allows other data vendors to resell. Consumer wins w/TMS/Software too, b/c race to the bottom on rates isn’t only goal. Not actually a “loss”, but in our industry commoditization’s a bad word. TMS/Software = asset owner winsįauad: Asset owner gets commoditized in marketplace.
Matt: One is pure software to manage, or in our case, automate logistics and one is a model incentivized towards adverse selection.įauad: Platform = industry wins.
Here are the Twitter snippets to clarify the difference….Įric: Platform: catch-all phrase (not descriptive) Freight marketplace: system that links buyers/sellers TMS: executes shipmentĮric: To my mind, #TMS can also include #visibility, #optimization, and collaborative tools that allow shippers or 3PLs to build online #networks. My thanks to Eric Johnson of American Shipper Magazine, Fauad Shariff of CoLoadX, Matt Tillman and Renee DiResta of Haven and Alan Holland of Keelvar who all tried to set me straight. Perhaps it was reading too many articles and reports on logistics technology but I was terribly confused the other day by various descriptive words and phrases, so, I posed the question, “What’s the difference between an online platform, online freight marketplace and a TMS (transportation management system) on Twitter.