“We are launching a festival-like experience, to help RPA developers get inspired from new uses of automation, engage with other developers from around the world, and refine their skills by developing bots that free employees to focus on more creative work.”īot Games commences Jwith open registration for the hackathon. “As more employees start to make their way back to the office, we are challenging developers to build bots to make workplaces more productive through RPA,” said Micah Smith, Director of Developer Evangelism at Automation Anywhere. It includes a hackathon, where they can win up to $5,000 USD in cash and other prizes, and weekly challenges, called Bot Wars. Total Spend – 3 Months Before Automation vs.Automation Anywhere, a global leader in Robotic Process Automation (RPA), today announced that it has opened registration for the 2021 Bot Games, the RPA industry’s premier event for developers of all experience levels.Ĭentered around the theme of Returning to a Better, More Creative Workplace, the global, month-long, free virtual event offers RPA developers – from citizen to expert developers - an opportunity to improve their bot building proficiencies, build relationships with other members of the automation community, and develop innovative and resourceful automation that eliminates manual, repetitive tasks. After AutomationĪll apps in the developer’s portfolio saw up to a 40% positive increase in D365 pROAS after using AlgoLift Premium Automation. D365 pROAS – 3 Months Before Automation vs. Overall, however, D365 pROAS increased 28% (from 68% to 96%) across all apps in the portfolio.Įqually important, is that the developer’s UA team was now freed up to spend more time strategizing and exploring opportunities across existing and new channels. The largest change was on App 1 with a 40% increase in pROAS, with spending increasing from $2.2M (3 months prior) to $3.2M after using Premium Automation. The below chart compared pROAS and ad spend three months before and after using AlgoLift Premium Automation. AlgoLift by Vungle also ensured that the best practices of each ad network were encoded into the bid and budget change logic so that Facebook and Google’s delivery algorithms returned the best performance. Once the bids and budgets were determined, AlgoLift by Vungle then programmatically made these changes using the ad network APIs. Using these models, AlgoLift by Vungle was able to predict the optimal bid and budget changes to achieve the portfolio ROAS target.
This reporting data was critical to begin deploying AlgoLift by Vungle’s ad network market models to calculate ad set and campaign-specific pROAS. Initially, AlgoLift by Vungle worked to connect Facebook and Google ad accounts by getting access to the game developer’s ad network reporting and management APIs. The Premium Automation solution was able to leverage data across a variety of ad providers including Facebook, Google, Apple Search, and leading SDK ad networks to build a highly accurate, campaign-specific predicted ROAS (pROAS) model.
AlgoLift by Vungle was able to leverage their Premium Automation offering to deliver a fully AI-powered bid and budget UA management solution for the game developer’s entire app portfolio.